Our Story
WHAT IF BETTER-FOR-YOU CHOCOLATE DIDN'T HAVE TO TASTE LIKE CR*P?
My name is Elley and I am the owner & creator of NOIA Chocolate.
I went on a 3.5 year journey to create what NOIA is today after making my first homemade batch of chocolate. And, what a journey it has been. If I'm being honest, most things didn't go right - fortunately, between my passion & stubbornness I refuse to let anything or anyone get in the way of my dream.
Creating ethical, sustainable, TASTY AF chocolate. For everyone to enjoy!
I knew we could do better in the alternative, better-for-you chocolate space so I set it as my mission (RIP), & after months and months of finessing and creating chocolate from scratch, all our signature recipes came to life.
Every part of the process from social media, customer service, manufacturing the chocolate, packing blocks, packing orders, events & content is all a labour of love.
Handmade + hand packed love.
NOIA derives from the word 'Metanoia' meaning the journey of changing your mind, heart, self or way of life.
I am passionate about all things health & animal related and my WHY for creating NOIA was simply to show people that you could have amazing tasting products (if not better than the original), without nasty ingredients or hurting anyone in the process.
Simple, clean, (but most of all) DELICIOUS chocolate. Made with everyone in mind.
MOVE OVER REGULAR CHOCOLATE, NOIA'S ARRIVED (and, we make it)
Over having to compromise on taste and quality when it comes to allergen friendly, better-for-you chocolate? I definitely was!
Unlike majority of brands, NOIA Chocolate is created entirely from start to finish here in Australia. We don't import premade couverture chocolate.
This ensures you are benefiting from every single ingredient we specifically choose to be a part of our recipes and of course, way better taste.
Where we are unable to source Australian grown or made ingredients, we have partnered with suppliers that align with our ethos here at NOIA to ensure sustainability is met at every level of our supply chain.
All of our products are gluten free, dairy free, refined sugar free, organic, vegan and we proudly support two non-for-profit organisations monthly.
Sea Shepherd & Animals Australia.
To ensure we are doing our part in making this a better world, for all.